Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016). Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016). Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016). Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012). Make Money Online If you’re passionate about user experience, User Testing pays reviewers $10 to give other entrepreneurs feedback on their websites and apps. That’s one fast way to make money online. You’ll be given a set of questions that you need to answer as you browse through their website. Through a video, you’ll communicate your ideas and feedback to the entrepreneur while navigating their website or app. Your video is only 20 minutes in length so if you do 3 videos per hour you’ll make $30. It can be pretty competitive so you have to act fast when a new website or app is added to be reviewed. Those who want to earn money online by reviewing software can use a tool called Software Judge. Make Money Online